TTB Streamlines COLA Review Process

TTB has discontinued evaluating alcohol beverage labels

for purposes of ensuring that the labels conform to all applicable legibility and type size requirements (including characters per inch and contrasting background). This change will:

• Assist alcohol beverage industry members to move their products into the marketplace more quickly and reduce the administrative burden and cost of multiple application resubmissions; and

• Promote the most efficient use of TTB’s limited resources, without reducing consumer protection, while decreasing the number of applications returned for correction, resubmission, and re-review.